Smoothy
YEAR
2025
ROLE
UX/UI Design Web Development Brand Integration Mobile Optimization
INDUSTRY
Health & Wellness
The Brief
Smoothy approached us with a clear goal: to create a clean, vibrant, and user-friendly website that not only captured their fresh, health-focused brand but also streamlined the customer journey—from discovery to ordering. They wanted something modern, bold, and easy to manage on the backend.
Discovery & Research
We started with a deep dive into their brand, competitors, and target audience. Through workshops and mood boards, we identified a visual direction centered around:
Fresh, organic aesthetics
Bright, energetic color palettes
Emphasis on simplicity and speed (both in visuals and UX)
Mobile-first approach for on-the-go ordering
Design & UX
The design process began with wireframes focused on intuitive navigation and clear calls to action. Once approved, we brought Smoothy's brand to life with:
Custom illustrations and imagery to reflect freshness and fun
Bold typography and strategic whitespace
Interactive elements like hover states and micro-animations to enhance engagement
A visually delicious product section that highlights ingredients and benefits
Development
We built the site to be fast, responsive, and easy to update. Key features included:
A custom CMS (or Webflow/WordPress—insert platform here) for effortless content management
E-commerce or ordering integration (Stripe, Shopify Lite, etc.) for seamless purchases
SEO optimization and accessibility compliance
Cross-browser testing to ensure pixel-perfect consistency
Launch & Beyond
Before launch, we ran a full QA and performance check, then coordinated with the client to go live smoothly (pun intended). Post-launch support included:
Training the Smoothy team on managing the site
Ongoing maintenance and analytics setup
Planning for future feature rollouts (e.g., loyalty program, subscription service)
Outcome
The result was a vibrant, smooth-performing site that perfectly reflects the Smoothy ethos—fresh, fast, and full of life. Early results showed a significant uptick in user engagement, mobile conversions, and brand recognition.
